Our Public Engagement and Press Coordinator promotes all the content we publish. Your engagement with our dissemination process, together with your own independent promotion, will greatly increase your research’s impact potential.
Promoting your article widens the reach of the research, encourages engagement from your peers and increases your impact as a researcher. Here are some ways you can get your research to a wider audience:
Use social media
Social media channels are a great way to promote your research widely. Antiquity produces social media content on every single article we publish, and your engagement with this and production of your own content will greatly increase your research’s reach. You can do this by:
- Sharing posts from Antiquity. Antiquity has a social media presence on X (formerly Twitter), Facebook, Instagram, and Bluesky. Simply sharing the posts we produce on your research can have a big impact on who sees it, as your peers are more likely to engage with posts coming from you.
- Providing us with social media handles for you, your co-authors, and institutions so that we can tag them in our promotional posts.
- Producing your own post(s) announcing the article’s release and linking to it. Tag co-authors, Antiquity, funding bodies and institutions. Utilise relevant hashtags, include eye-catching images and avoid technical jargon to ensure the posts are as accessible and wide-reaching as possible.
- Providing us with eye-catching images and videos relating to your research. Short-form video content is particularly popular on social media and sharing things like drone videos on our channels has great potential to reach a wide audience.
Engage with the dissemination process
Where articles may benefit from wider dissemination, Max Storey, our Public Engagement and Press Coordinator, will begin producing a 300-600 word press release which will be disseminated to our list of press contacts containing over 200 journalists from news outlets around the world.
Max will reach out to you with certain documents to aid in this process, such as a Q&A form. Completing these and collaborating with Max in the production of the press release itself will greatly increase the impact of your article. You can help by:
- Filling in our Q&A form on your research to give an indication of which part of the research you would like to be placed front-and-centre in our coverage, whilst also providing useful quotes for the media.
- Providing lots of eye-catching images and, if possible, videos that will grab a reader’s attention and encourage them to read further.
- Involving your institution(s) in the press process so that they can disseminate the press release to their own press contacts.
- Informing us if you or your institution(s) are planning your own press release and/or other promotional materials (web articles, videos etc.) so that we can collaborate and help publicise them.
- If you would like our support in promoting your article, be sure to get in touch with Max at media@antiquity.ac.uk as soon as it is accepted to ensure enough time to prepare before publication.
We have strong relationships with all the journalists we liaise with and work collaboratively to ensure that press releases sent to our press list have the approval of authors. This depends on corresponding authors responding to queries in a timely manner. However, we only have direct control of the content in the press releases that we circulate and cannot be held responsible for the way the research is presented in the media.
We only have capacity to develop a promotion strategy for a minority of articles. These are selected on the basis of potential breadth of media interest and our selection is final.
Write a blog post
Our homepage on Cambridge Core contains the Antiquity Blog: a series of short (c.500 word) posts by authors on their research. Writing a blog post is a great way to summarise your findings in an accessible, more informal format and make it one of the first things people see when they visit the Cambridge Core Antiquity site.
To submit your own blog post, send c.500 words of text along with at least one eye-catching, credited image to media@antiquity.ac.uk with the subject line ‘Antiquity Blog’.
Update webpages
Including links to your research on your departmental and institutional webpages is a sure-fire way to increase the visibility of your article.
Link your article in your email signature
This is a quick and simple way to ensure that your professional network knows that you are published, helping to reach people who are not on social media.